For businesses, a website serves as the main point of information on the web. When consumers prefer to research a company online instead of by calling or having a meeting in person, it is the job of the website to act as the salesperson.
With the increase in online advertising it's important to have a great landing page that results in conversion. What's some of the best practices that we've found for our clients?
Our approach to managing title and meta keywords/descriptions in ExpressionEngine is lightweight, flexible, and accomplished with a pair of free add-ons and some clever template code.
To provide a better search experience with smartphone users, Googlebot-Mobile now crawls with a smartphone user-agent in addition to its previous feature phone user-agents. What does this mean for you?