11 May 2012

5 Ways Content Makes Visitors Take Action

By Shaymein Ewer of PressEnter! Content Strategy Comments
content marketing, content strategy

Content is what drives action on your website. Every time a user decides to do something on your site it is content that pushes them to make a decision. Here are a five ways your content can make visitors take action.

03 May 2012

T.M.I. (Too much information.)

By Lindsay Berger of Inkwell Marketing Internet Marketing Comments
internet marketing, content marketing, social media marketing

Your business called. It said you’re over-sharing and scaring away clients in the process.

23 Apr 2012

A Common Sense Approach to Growing Your E-mail List

By PressEnter Comments
user experience, internet marketing, content marketing, design

Learn how to grow your e-mail list, gain loyal customers, and build your business through e-mail newsletter campaigns. Also, what you absolutely MUST avoid when using this marketing medium.

25 Jan 2012

How Content Can Improve Conversion

By Shaymein Ewer of PressEnter! Content Strategy Comments
content strategy, content marketing

People need content to help them feel good about the purchases they make. Content is an important aspect of any website, but it’s also one of the most overlooked.

09 Jan 2012

Don’t Be Afraid of Content and Long Web Pages

By PressEnter Content Strategy Comments
seo, search engine optimization, content strategy, content marketing

For businesses, a website serves as the main point of information on the web. When consumers prefer to research a company online instead of by calling or having a meeting in person, it is the job of the website to act as the salesperson.