You may have recently read about Google changing search results to favor pages that are considered "mobile-friendly." This raises a lot of good questions about how your website or search rankings could be affected. We've had several clients ask us about this recently, and we wanted to put together a quick summary of what this might mean for you.
The use of mobile devices is going to impact how your target visitors interact with your Web properties and Web content. Businesses and organizations that want to get the most out of their websites are going to need to evolve in order to stay relevant for the modern Web browsing person.
To provide a better search experience with smartphone users, Googlebot-Mobile now crawls with a smartphone user-agent in addition to its previous feature phone user-agents. What does this mean for you?