Content Strategy

Listen. Another redesign won’t solve your problem(s).

Your website isn’t performing like you want: you expected more phone calls and increased revenues. At the very least, you wanted someone to notice. (A little recognition is nice.) The thing is, after three redesigns nothing has changed.

It’s not your fault.

You’ve just been doing what we all have—relying on design to solve content issues.

If you’re tired of your website not working like it should, give content strategy a whirl. You might be pleasantly surprised.

What is content strategy?

These days, we’re all in the publishing business. Especially if you own or manage a website. As publishers, we produce content to be consumed by potential customers, current clients, and our colleagues.

Put simply (probably over-simply): content strategy is the process of developing a strategic plan for all the content you publish, be it online or in the real-world.

Why do you need that?

Instead of playing guessing games about what you should produce, when you should produce it, and where you should distribute it (social media sites, marketing material, your website, etc.), you’re able to make informed decisions based on good research and a solid plan. With good content, you’re able to create interactions that actually mean something.

It’s empowering, really.

It turns: “I have a lot of questions and I have no idea what to do” into “I have a solid plan based on my business needs and goals. I know exactly what to do and when to do it.”

Content strategy provides answers. It solves problems.

We know you have questions. If you’re ready for answers, it’s time for content strategy. Give us a call at 651-493-9285 or email us at creative@pressenter.com to get started.

Content strategy services include:

  • Quantitative and qualitative content audits

  • Competitive analysis and company research

  • Persona development

  • Messaging hierarchy

  • Sitemap development

  • Page templates

  • Editorial calendar and content maintenance tools