What is Content Strategy?
Content strategy is the process of thinking before you act. What a novel idea, huh? Simply, content strategy asks two very important questions:
1. What are people looking for?
2. Why are we doing this?
Production of any kind: design, copy, or programming without research, evidence, and a reason produce websites that can only be described as craptastic. You know these websites when you see them because they lack focus, are frustrating to navigate, and it’s nearly impossible to find what you need when you get there.
So, before we ever visit our pantone color swatches, stretch our fingers for writing, or make a recommendation about what your website needs, we ask questions. Then, we do research, develop a plan, define goals, and create a sustainable solution that’s custom-fit for your (and your users’) needs.
Strategy, not guess-work, is the vision that unites our efforts and helps your brand get heard. PressEnter is a thinking agency.
